OrbiBrandBlog
Guides to find a brand name, check a domain and launch your project.
9 business name mistakes to avoid
Too close to a competitor, .com taken, negative meaning abroad, ambiguous spelling: the classic business name mistakes and how to avoid them.
10/24/2026
Invented, descriptive or evocative: which type of brand name to choose?
Descriptive, evocative, invented, compound, acronym, metaphor: pros, cons and domain availability for each type of brand name.
10/24/2026
How to check if a brand name is trademarked
USPTO, UKIPO, EUIPO, WIPO: where and how to check that a brand name is not already a registered trademark before you adopt it.
10/24/2026
Online store name ideas: how to find one that sells
An online store name must work on your site, Instagram, TikTok, Etsy or Amazon and on the product label. Method and criteria.
10/24/2026
How to check domain name availability (the right way)
DNS, WHOIS, RDAP, registry: why a "free" domain is not always free, and how to check its real availability.
10/24/2026
How to name a brand: a 7-step method
Brief, creative directions, shortlisting, saying it out loud, domain and trademark checks: a simple method to name a brand that lasts.
10/24/2026